I am a Senior Lecturer in the Management and Organizations Department at the Kellogg School of Management and the Associate Director of the Northwestern Institute on Complex Systems (NICO).
My research focuses on how individual interactions aggregate to produce collective outcomes in management, economics, political science, and public health. I am especially interested in information aggregation, social learning, social contagion, and markets with positive feedbacks. Topics my research examines include forecasting innovation adoption trends, the wisdom of crowds, how information and products spread through networks, the impact of social influence on marketing strategy, and why people turnout to vote.
I developed and teach the Kellogg course Social Dynamics and Network Analytics (Social-DNA), and I also teach the Kellogg core course Business Analytics.
You can download my CV here.
Chambers Hall
600 Foster St.
Evanston, Illinois 60208
p-lamberson@kellogg.northwestern.edu