Content analysis

As anyone with a fantasy football team can tell you, predicting the success of NFL players in their rookie year is a tough business.  Now NFL teams may have a new tool: content analysis.  A company called Achievement Metrics is analyzing the content of college player’s post game press interviews to predict characteristics like leadership, discipline, and behavior risk.  They use the same techniques to predict how likely an individual is to be a terrorist.    There’s an article on their approach here.