Another Social Media Disaster: The Milk "Everything I Do is Wrong" campaign

The New York Times chronicles another example of an online ad campaign gone bad.  This time the California Milk Processor Board ran a campaign at everythingidoiswrong.org (since replaced with gotdiscussion.org) touting the abilities of milk to help reduce PMS symptoms that clearly made light of women from a stereotyped males perspective.  As we well know by now, in the age of social media, a misstep like this can quickly turn into a disaster.