The New York Times chronicles another example of an online ad campaign gone bad. This time the California Milk Processor Board ran a campaign at everythingidoiswrong.org (since replaced with gotdiscussion.org) touting the abilities of milk to help reduce PMS symptoms that clearly made light of women from a stereotyped males perspective. As we well know by now, in the age of social media, a misstep like this can quickly turn into a disaster.
About the Blog
This is a blog about social interactions. When people interact and influence one another's choices, the resulting macro level dynamics can be complex, astounding, horrific, and/or beautiful. In my research, I use modeling to try and understand how social interactions give rise to this astounding diversity of phenomena. The blog is a place for me to make more casual observations about social dynamics in the news, in my research, in other people's research, and in everyday life.