Another example of how false information, amplified through positive feedbacks, can lead to real panic: in Veracruz Mexico two people posted messages on twitter reporting kidnappings at a local school. The messages spread rapidly through social media leading frightened parents to rush to try and save their children. The panic caused dozens of car accidents and jammed the city's emergency phone lines.
Amnesty International was quoted saying, "The lack of safety creates an atmosphere of mistrust in which rumours that circulate on social networks are part of people's efforts to protect themselves, since there is very little trustworthy information." As with many "tipping point" phenomenon, before the spark that set off the visible cascade, there was most likely a "contextual tipping point" that made the resulting contagion possible. Governments or managers have to realize that the only way to reliably prevent these cascades is by changing the context, not by stamping out all of the sparks.